How Long Should a Blog Post Be

The short answer: As long as it needs to be; no shorter; no longer.

Word count needs to be determined by what you have to say, and how clearly and concisely you can say it. It may be a paragraph or it may be forever scrolling pages.

People generally read 150-300 words per minute. Consider how long you expect people to spend on your post. How long would your target audience likely want to read? How long do you spend reading blog posts? Three to five minutes is 450 to 1500 words. That gives you a lot of potential for a few minutes of your viewers time.


What is the publication’s purpose?

The goal may have an impact on the article length.

If your intent is to get readers to click a link or leave comments at the end, a short post might be ideal.

Bloggers found that roughly 300 words are great to generate comments. Long posts of 1000-1500 get shared on social media more.

To get more readers, create longer posts that are up to 2500 words. Search engines like Google, and Bing rank longer posts higher because they are considered to have more substance.

Search engines also favour pages that have a low bounce rate. You need to keep your readers around for a few minutes by being engaging or captivating, not just filling space to increase word count. Being repetitive will be easily identified, so be sure you have a lot to say on the topic if you write long publications.

Let’s recap:

  • A blog should be as long as it needs to be to get your message across
  • 300-2500 words are all acceptable blog word counts
  • 300 words are great to generate comments
  • 1000-1500 words tend to be shared more
  • Up to 2500 words may get you noticed by search engines
  • Low bounce rates (duration that viewers stay on page) are prioritized by search engines
    Repetition and other fillers are quickly noticed by readers and will cause them to back out (which increases bounce rate thus decreasing SEO)
  • Consider the goal of your publication; if you want your readers to click a link then you should create a short post, if you are writing a short story, long or longer posts might be suitable. Know your goal and write accordingly.

There are readers of all types. Some only like long content that deep dives into a story or topic, while some are scanning through quickly to find links or specific information. Some like lengthy pieces with short paragraphs that dynamically push and pull the reader through a tornado of colourful imagery, and others prefer dry statistics and academic papers.

There is no single answer to how long a blog post should be. As listed above, there have been measurable results that sketch out a loose guide based on the content and intent of your writing.


Still not sure what to do?

Trial and error; try different word counts with different content and document the results. You could also change and keep track of the times of the day, days of the week, and if there’s anything monumental going on at the time (ie: a holiday, climate disaster, or political event) to measure and evaluate the best length per content per social circumstances.

Don’t rely on other people’s data to aid in your blogging success, research what works (and doesn’t) for you and use that data to grow.

Go grow!

ABOUT THE AUTHOR: Ana Clark is Advertising & Marketing Communication expert from Canada, Ontario, and grad of St. Lawrence College & Georgian College.

Photo credits:

© 2021 Innovate to Inspire / Ana Clark
Photo edits by Ana

Earn money blogging:

When Stereotyping is Good- Target Marketing

I learned what one of the biggest business mistakes are right away when in College; target marketing. Being a young woman who attempted to live an entrepreneurial life, I wanted all the customers all the time. Like many business owners, I threw dense advertising content into the wind expecting to attract everyone. That strategy made sense to me because my products and services were ideal for many different types of people. I also wanted to get the most out of my advertising.

And, that is where many businesses go wrong.

Conversations with clients almost always go as follows:

“who is your target market”


No. Your target is not everyone. You might want all the clients, we all do, but you cannot advertise to everyone with in a single campaign. What appeals to a 20 year old male isn’t the same as a 40 year old Mother of three.

There is an image that visually explains this (two, actually). The darts in these images are your advertising and costs related to. When trying to target everyone your attempts will miss the target, thus costing you time and money with little, at best, to no return on investment. When you segregate the audience you are more likely to reach a customer profile type. No, you wont be getting the attention of “everyone” but you WILL get the attention of some people and not wasting vital business revenue.

Left Image- no target market defined. Right Image- target market defined.

This is where you need to start stereotyping. I know, stereotyping isn’t nice. In advertising, it is nice and necessary. You must know your customer if you want to get in front of them. Some questions that I like to know are:

  • how old are they
  • what gender
  • where do they live
  • what tv shows do they watch
  • what books do they read
  • what events do they attend
  • what groups are they in
  • what influencers do they follow
  • what books do they read
  • what events do they attend
  • what special occasions do they celebrate
  • what emergency or challenges are they dealing with
  • who is important to them
  • how do they spend their time online? social media choices, videos, reading, podcasts etc
  • what radio stations do they listen do

Those are just a few questions that I think about when creating a campaign to target a specific audience. There’s the standard “age, geography, education, values, etc.” but following the basics, my questions can get pretty flexible and numbered. That is something you, as an entrepreneur or advertiser, will need to determine on a case by case basis.

Now, why would I want to know what tv shows a possible customer watches, events they attend, or emergencies they are dealing with? Lets say you are selling a new gourmet cook book; Stereotype your customers as being those that probably like watching cooking shows, following food influencers, and maybe going go food related festivals. Great! With just that small amount of information you will be able to put your business and product in front of probable future customers. With this new information, you can buy YouTube advertising that run during food related videos, find food blogs to advertise on, create a radio jingle around the same date of a food festival, or run a commercial during a popular cooking show.

But wait! There’s so many cooking shows, which one would be best?

I have a wonderful cookbook called, “Thug Kitchen”. I’m a 41 year old vegan, single mother, with a very off-kilter way of thinking and living; Thug Kitchen is a great cookbook for me. Do you think that my Grandmother would have appreciated it? Not so much. Even though you know that your target market loves cooking, you do need more information than that. This is where age, lifestyle, family situation, and more, come into play. In fact, age is a HUGE factor from the first step on. Age alone can get you started down the right road. (Perhaps I buried a lede). Younger people would watch “Good Eats” (it has a very Bill Nye the — Food Guy? ambiance), while a much older demographic might be interested in “Two Fat Ladies”.

And at last, it is important to know what emergencies or challenges your potential customers are facing during your advertising. You don’t want to try to sell that cookbook to Australian’s during the fires or New Orleanian’s in the summer of 2005. If you don’t recognize what your customer is going through you are being very insensitive- first, and will be a huge advertising fail- second, and probably destroy your business reputation entirely.

Knowing your target audience, and knowing where they linger (in person and online), what they think, value, love, want and need, are all vital to your success. Well established companies like BMW wouldn’t dare say that their target market is “everyone”. Stop telling your graphic designer, content writer, or marketing specialist that your target market is “everyone” and sit your ass down to think about it before they ask. Yes, in some cases it is the marketing specialist’s job to help you determine the target market, but you should already have some level of a grasp on that.

Get out of here
and go
stereotype some people!

All written content on page is created by and copyright of Ana Clark.

Ana from Canada is a business and creative writer of various topics. She favours business, mental health, LGBT, family, art, music, and media related topics. Ana’s has a sharp tongue (fingers?) and doesn’t hesitate to speak her mind about social matters.

Ana is educated in advertising and marketing communications, graphic design, and writing.

Please follow and visit Innovate to Inspire for more informative, argumentative, and inspiring articles. Thank you.


Dart board #1: Tevin Lwaanda
Dart board #2: Anastase Maragos

Thank you to the photographers.

Do You See What I See? Misleading Information From Global News and Kingston’s Mayor

by Ana From Canada on March 3rd 2021

As a community-conscious lifetime resident of Kingston, and renter since 1997, I see local circumstances from the inside. My knowledge of Kingston runs deep, my experiences as a resident run deeper. Because of that, I was personally affected by this article titled ‘Kingston’s vacancy rate rises to 3.2 %, matches provincial average’, published by Global News on January 29th 2021 and written by Alexandra Mazur.

The data in the report is absolutely skewed and wrong. Global News is failing to research and report genuinely or in depth. The CMHC (Canadian Mortgage and Housing Corporation)  is blatantly dispersing important statistics inaccurately, and Kingston’s Mayor, Bryan Paterson, is using this situation to polish his reputation. 

To be specific, it is this particular claim by Global News that is clawing at my mind:

The real causation for residential vacancies suddenly surging is the

domino effect of the pandemic, not solely owing to

ongoing efforts by City officials. 

Tossing a single unsupported fact about students signing leases pre-pandemic is NOT a credible measure of cause and effect. I quote, ‘Although this change comes the same year as the pandemic, CMHC does not believe the vacancy rate was affected by fewer students returning to Kingston, because most students signed leases before the full impact of the pandemic was realized’ and ‘Mayor Bryan Paterson is counting this as a win for city housing priorities’.

‘[City officials] introduced a number of innovative policies and last year we saw a record amount of new housing construction,” was the sentiment of Mayor Paterson.

Global News failed to consider the following: 

  • The residential renting market rose in January/February of 2021.
  • Some students subletted out months prior to the vacancy spike.
  • Most student housing is short term; ‘student leases’ (if they have leases at all) are August to May with some students committing to annual leases in August or September. 

What do those facts mean? 

CDMC states that ‘students already signed their leases’, but social behaviour highlights that student rental commitments would have ended in May/June, dates that fall outside the 2021 spike. August (or September) of 2020 would have been when new and returning students signed leases for the upcoming school year, but they chose not to relocate locally. Sources from St. Lawrence College have verified that ‘many [students] are attending from outside cities’. 

CTV News recently published an article on this subject pertaining to Vancouver, which states, ‘… the shift to online learning means many students, especially international students, have moved away from campus’. It goes without saying that sources weren’t necessary to add credibility to that statistic – eyes, ears, and common sense are enough. 

To clarify, CMHC and Global News are unreliable sources on this matter, and possibly many other concerning topics. How deep does the well go? And, contrary to their widely trusted statements, the pandemic has affected schools, therefore affecting students, causing rental vacancies to dramatically increase in an inordinate time frame.

What about factors outside of students?

Why have Global News, CMHC, and Mayor Paterson all failed to weigh up additional factors? It isn’t lost on a person of any level of awareness that Paterson, CMHC, and Global News are far wiser than to haphazardly disregard other variables which leaves one to wonder what they have to gain by fluffing up drivers of rental vacancy momentum.

Currently, many people are in financial duress and, when in such states, they make drastic changes for survival. Some of those changes are:

  • Moving in with family to alleviate financial stress.
  • Downgrading living expectations e.g. moving from 3 bedroom to 1 or 2 bedroom accommodation. 
  • Rising homeless circumstances.
  • Moving out of town to more affordable housing.
  • Staying out of town (as previously touched upon with students as an example).

CTV News reported, ‘CMHC’s survey suggests both the overall vacancy rate and the average rent in Vancouver have gone up’.

The vacancy rate has increased to 2.6 per cent, from 1.1 per cent, according to the survey. CMHC says this is due to ‘higher supply and lower demand over the last year’.

Now, let me highlight “lower demand”. 

The same article also notes, ‘Experts suggest some of the changes are due to a large number of young people and others who work in the service industry losing their jobs during the COVID-19 pandemic. They make up a significant portion of the rental market’.

Isn’t it nubilus that the same organization reporting the same statistic with similar variables is feeding readers a completely different cause evaluation? Either way you toss that coin, there’s a lie that’s not well buried. 

But wait, there’s more:

  • Foreclosures on house and building ownership has forced rental residents and owners to relocate.
  • Rising divorce and separation rates (as reported by BBC and Global News).
  • We are in a recession (declared by the C.D Howe Institute Business Cycle Council), but such an important factor is ignored.
  • Investors who bought units for Air BnB have redesigned to encourage long term leasing.
  • Rising death rates due to drug use after many low income persons who struggled with addictions received CERB, or that they are using alone due to isolation mandates.
  • And, immigration numbers have halted.

Without a doubt, that list could rapidly grow with the slightest surface scratch, but I feel that the point is executed.

Finally, if Mayor Paterson truly believes that the rapid boom in Kingston rental vacancies is solely a byproduct of City officials strategies then the threat to maintaining growth is eminent. It is exceedingly vital that ALL defining factors are measured to establish stabilizing groundwork that will prepare the city for the obvious rise. 

Who, what, when, where, and how? 

  • How will the rental rise be maintained when the pandemic is over and the plethora of current factors decline or vanish? 
  • What can we take away and recycle from present causes?
  • Estimating when the increased vacancy will fall is paramount to softening certain abrupt negatives.
  • Where are the blind spots? What are we missing and how can risks be prevented?
  • Who is going to be most impacted?

Those are only a few details that will negatively define the future of Kingston, it’s long term and visiting residents, while Bryan Paterson profits from the current rental growth. Least not the community’s trust in the Mayor’s foresight and dependability. 

Now, I’m not saying that the ‘innovative policies’ and strategic movements around Kingston’s housing tyranny isn’t helping – it would be brow lifting to say that building development rendered zero results. What I am saying is that the article published by Global News shines with a ‘from the outside’ glow and casts shadows of ‘scratch mine and I’ll scratch yours’. The data processed to produce the informative post on the rise in rental vacancies failed to collect very much data and risks misinforming the public. 

Be weary of what you read online: Not everything is true, not everything is a lie, but fragmentary information impairs the reader’s point of view. 

Do you see what I see? 

A Special thank you to Megan Georgia for assistance with final editing. Megan Georgia, Editor in Manchester, UK | Reedsy

The Ten (10) C’s of Quality Business Writing

Ana Clark – Advertising & Marketing Specialist – February 13th, 2021

Creative writing and business writing are not one in the same. Business writing has a set of rules and expectations in and of itself. Getting to the point, below I share with you the ten C’s of quality business writing backed up with credible sources (see citations).

The 10 C’s
1. Complete
2. Concise
3. Clear
4. Concrete
5. Conversational
6. Courteous
7. Correct
8. Coherent
9. Considerate
10. Credible

  • Complete: Provide enough information so that the reader does not have questions. Remember that the reader may not have the same data as you do. Who, What, When, Where, Why, and How provide an excellent foundation to tighten up business writing.
  • Concise: Get to the point with the fewest words possible. Avoid redundant and unnecessary content. Do not waste the reader’s time.
  • Clear: The message needs to make sense to the reader, no interpretation required. What is the point of the document? What action is expected of the reader? Avoid jargon and organize the information in an easy-to-follow pattern. Utilize, “First, Second, Last” to be clear.
  • Concrete: Include specifics, no vague words.  “These [vague words] are called hedges: about, kind of, sort of, -ish (suffix), stuff, things:” (Vague expressions – English Grammar Today – Cambridge Dictionary). Concrete words give exact information and removes doubt or the need to interpret the meaning. Concrete language has an obvious meaning.
  • Conversational: Use a conversational style of writing that is designed for a human being, not a robot. Do not use stiff mechanical or legal terms, but don’t be too informal. Ask yourself, “would I speak this way if I were talking face to face with someone?”
  • Courteous: Use positive tones and from the reader’s viewpoint. Positive words will produce a positive tone. Studies prove that negative words instantly yield hormones that cause stress and anxiety- even if that is not your intent.  (Do words hurt? Brain activation during the processing of pain-related words – ScienceDirect). “Focus on what is or can be rather than what isn’t or can’t be” says Judy Steiner-Williams, senior lecturer at Kelley Business School. Remember, you are writing for the reader and their viewpoint and benefits. Put yourself in the reader position, what does the reader get?
  • Correct: Does the message look professional and polished? Name spelling, mechanics, information, and format are important. Always double and triple check name spelling and gender correctness. Proofread to ensure that mechanics are correct and do not rely on spell and grammar checkers. Common mechanical mistakes are “you/your/you’re”, “then/than” and “it is/it’s/its”. Make sure the information provided is correct and that you are not misinforming the reader. Once you lose your readers trust it will be near to impossible to regain it and “I made a mistake” will not likely save your reputation.  Last, ensure that the format you use is suited to the reader and the medium; be it letter, newspaper, magazine, email, or blog.

  • Coherent: Do all the parts tie together smoothly and make sense? Use transitional words and phrases to connect your ideas. For example: first/second/third, as well as, but, instead, in the event that, or, for example, are great transitional word choices. See Transition Words & Phrases ( for a comprehensive guide to aid your professional business writing. Be aware that the entire message should fit together and make sense to the reader.
  • Considerate: Be inviting and easy to follow. Your reader is busy so make sure that the document is easy to read, emphasizes the main purpose, and follows paragraph protocol. Short paragraphs, clear titles and subtitles, number lists and bullets will make your document easy and pleasant to read. Watch this short video to nail down what a proper paragraph structure looks like,
  • Credible: Once your credibility is harmed you cannot recover your reader’s trust. Implement reliable facts, not opinions, with dependable sources provided in your business writing. Primary sources; questionnaires, surveys, focus groups, and experiments, and secondary sources; books, articles, reports, and academic databases, can be credible stock. Be sure to analyze the credibility of your sources and the date relevancy before trusting them.

And there you have it, the Ten (10) C’s of Business Writing. This is only the tip of your learning iceberg; an introduction. I encourage you to keep learning and practicing your business writing. Below I have listed my credible sources for this article, in it you will find a wonderful LinkedIn Learning course that I highly recommend you watch, learn, and take the provided academic quizzes.

Information sources:

Steiner-Williams, J. (2014, March 2). Business Writing Principles. LinkedIn Learning.

Transition Words & Phrases. (n.d.). Retrieved February 13, 2021, from

Roberts, M. (2013, July 8). Paragraph Structure (Part 1). Smrt English.

Cambridge Dictionary. (n.d.). Vague Expressions. Retrieved February 13, 2021, from

Elsevier, B. V. (2008, December 19). Do words hurt? Brain activation during the processing of pain-related words. Science Direct.

“Hang the queers”, Hung Him

perspective on a clean social media presence:

“It’s the queers they should be hanging, not the flag…,” This quote found it’s way to The Ottawa Citizen, CBC, Global News, The Star, Huffington Post, Queen’s Journal, National Post,  The Whig, and many other News sources.  What is especially appalling about this statement is it came from Rick Coupland; previous faculty member of St. Lawrence College. Rick was immediately fired and St. Lawrence College provoked quick public relations to ensure the integrity of the college.

Our social media persona affects our image. In Business, it is important to have an online presence while it is paramount that our online presence is respectful, mindful, and business acceptable.  The ways in which to keep a clean online presence is very extensive; here are a few key things to consider.

An account, no matter how high the security, should always be respectful. CBC reported the case of a teacher, Ashley Payne, who posted photos on Facebook of herself with beers while on vacation. Though Ashley’s security settings were “high”, a parent saw and reported the photos which resulted in job loss.

Be mindful of photos, comments, and  “likes”. Comments on social media pages that are not your own are often public. You never know who might be a member of the same groups or knows someone you know.

Good social media presence can get us hired! says 32% of employers who screen candidates via social media found information that caused them to hire.  On the other hand, having no social media can cost us a job. Employers may think that we are hiding something, aren’t tech savvy, or find competitors who have inviting online auras.

You are encouraged to research additional ways in which to create a clean, approachable digital image to develop a respectful, mindful, business safe online face.

Marketing Interview with Aleisha Proudfoot, Kingston Life Magazine

On Tuesday, I had the pleasure of meeting with Aleisha Proudfoot of Kingston Life Magazine. Though Aleisha’s official title is Sales, she says, “I wear many hats.”

Kingston Life Magazine is a colorful, engaging source for community focused articles related to lifestyle, arts, culture, and entertainment. This is one of two reasons why I was interested in speaking with Aleisha I’m deeply interested in each and every one of these topics. Personally, I could read a Kingston Life Magazine word for word, front to back.

The other reason I was interested in Kingston Life is that, from a very young age I’ve always had an unspoken interest in creating or working for a magazine.

I found Aleisha to be exceptionally easy to contact and communicate with. Upon emailing her, I received a response back right away and communicating to secure the appointment was with great ease.

Upon arriving at the Kingston Life office, I was greeted with a bright, welcoming smile as Aleisha approached with an outstretched hand to shake. I’m not one to get very nervous but the slight bit that I felt was immediately washed away.

After a short tour of the warm, comfortable environment we went into a board room to chat about the life of a sales rep with a magazine. “Lists, lists, lists. I’m big on writing lists to stay organized,” says Aleisha. During our conversation, I quickly discovered that the day in the life of a magazine sales representative is tremendously busy. Aleisha happily noted that she prefers a busy day with variety. Typically, much of her time is spent contacting Kingston Life Advertising clients to arrange or secure their ad space. Dead lines are a critical, daily, routine however, micromanaging isn’t a factor so Aleisha is able to schedule her days as she sees fit. 

Many doors are opened while working at Kingston Life. Due to her position and networking, Aleisha was awarded a gratifying position on the board of the Chamber of Commerce. I had the pleasure of being informed and invited to a Chamber of Commerce Mingle, which I most definitely will attend. Networking is in high priority for a sales representative of a magazine. With bright eyes, Aleisha professed that networking and establishing welcomed friendships with clients is one of the most satisfying elements of her job.

According to Aleisha, she “got lucky” and her involvement with Kingston Life just, “fell into my lap.” Kingston Life, Kingston This Week, and the Kingston Whig Standard, all function under the same umbrella company. Upon first being employed, Aleisha worked for the news paper in a separate office. All three of these organization segments operated from different office space. Of course, it became obvious to the organization that it would be logical to combine the news papers and magazines into the same location. Upon having done this, Aleisha’s position shifted from the news paper segment to Kingston Life Magazine.

While recounting this story, words were being smothered by the transparent buoyant energy and enlightened attitude that Aleisha undoubtedly feels. Gratitude and appreciation run deep here.

Like most planned conversations go, I did veer away from my hurriedly jotted notes to ask a question with more of a personal nature. As someone who very much enjoys the Kingston Life Magazine (and the sister magazines, Weddings and Interior) I  had to ask which articles Aleshia most prefers. Initially, Aleshia seemed perplexed. How could one choose a few articles when all of them are great reads? After a few moments of consideration, I was informed that Aleisha is a Foodie; it felt that this couldn’t be expressed enough. “I really enjoy going out to try new restaurants in Kingston”. So, it goes without saying that Aleisha enjoys the “Food and Drink” section. In addition, “I really like the Editor’s Letter. It gives the magazine a feeling of transparency.” says Aleisha. Letters from Kingston concluded the list of favourite articles. “It’s always a very interesting article and I love the the artwork by Tim (Alblas).” At this time, Aleisha began scurrying around the room looking for something. She quickly arrived back with a number of previous magazines to show me various works of art by Tim. I have to admit, I agree that Tim Alblas’ creative works are quite captivating and a gorgeous addition to the magazine.

To summarize (I hate it when people summarize with those words… yikes), I was very pleased with my time spent with Aleisha. She was exceptionally pleasant, easy to speak with and quite informative. Though I’ve always had a deep interest in magazines, both for recreation and career, I truly feel that I have a much better feel for the inner workings of the industry. A number of assumed factors were confirmed while some new information was learned. Aleisha was kind enough to provide alternative networking options, which I feel will be paramount in my future success and am very grateful for. And of course, I will most certainly be proceeding with the networking advice that has been provided to me.

(Thank you Aleisha Proudfoot)

– Kingston Life, Weddings, and Interiors are all available for sale (at a fair price of $3.50) at many local magazine stands. I genuinely, highly recommend adding Kingston Life to your must have lists.

Check out the Kingston Life Web Site!

Advertising & Marketing… are you playing with fire?

Advertising & Marketing seems simple, right? How complicated can it be? Create business/service and advertise- simple.

That’s what I thought.

Years of running businesses with good times and bad, I finally came to a revelation: I had no clue as to what I was doing.

Upon entering into the educational system to make my endeavors stronger, I quickly learned three things- 1. I was right, I had no idea what I was doing and 2. There are so many variables to consider while Advertising & Marketing, 3. I’m really good at this stuff! 

What are we all doing wrong?

Probably almost everything. No, you don’t want to hear that because you’re likely one of those people who is exceptional at various tasks.

But, it’s the truth and until you accept that you’re likely making many advertising mistakes, nothing will change.

As a matter a fact, you could be doing everything right but one tiny hiccup in the process will destroy everything you desire.

Have you ever played Jenga? That’s advertising & marketing in a nut shell.

Continue reading “Advertising & Marketing… are you playing with fire?”


Never forget to fill your life with gratitude.

We often travel through the moments with little consideration of the millions of the small and large things, opportunities, and people for which we must be grateful for.

Gratitude will make you a stronger, more likeable person. And, as a bonus, you will find a warmth within you.

Talk about a win win situation!